{"id":226408,"date":"2020-10-06T22:01:30","date_gmt":"2020-10-06T20:01:30","guid":{"rendered":"https:\/\/blogg.atl.nu\/nysater\/?p=226408"},"modified":"2020-10-06T22:26:54","modified_gmt":"2020-10-06T20:26:54","slug":"men-kom-igen-hemkop","status":"publish","type":"post","link":"https:\/\/blogg.atl.nu\/nysater\/2020\/10\/06\/men-kom-igen-hemkop\/","title":{"rendered":"Men kom igen Hemk\u00f6p"},"content":{"rendered":"

Ska man bli irriterad f\u00f6r att en stor dagligvarukedja missar m\u00e5let n\u00e4r det g\u00e4ller vilken mat som egentligen \u00e4r klimatsmart? Eller ska man n\u00f6ja sig med att konstatera att det nog handlar mer om att tj\u00e4na pengar \u00e4n att faktiskt g\u00f6ra n\u00e5got f\u00f6r planetens framtid? Eller som ett tredje\u00a0alternativ, ska man vara glad \u00e5t Hemk\u00f6p som faktiskt har gjort en hel del riktigt vettigt\u00a0h\u00e5llbarhetsarbete genom tiderna?\u00a0<\/strong><\/p>\n

Eftersom jag har en dragning \u00e5t det obeslutsamma kan vi g\u00f6ra allt det d\u00e4r. Men f\u00f6rst bakgrunden. Hemk\u00f6p presenterade nyligen ett nytt bonusprogram f\u00f6r sina kunder. Man kan f\u00e5 dubbel bonus vid k\u00f6p av vissa vegetariska varor och kedjan v\u00e4ljer att kalla detta att de uppmuntrar till ”goda handlingar”. Det vill s\u00e4ga k\u00f6p av s\u00e5dant som \u00e4r sn\u00e4llt mot klimatet. Gr\u00f6nsaker och frukter \u00e4r tydligen goda varor medan olika k\u00f6ttprodukter \u00e4r onda.<\/p>\n

Egentligen \u00e4r det v\u00e4l inte s\u00e5 mycket att gn\u00e4lla om f\u00f6r jag tror i \u00e4rlighetens namn inte att man f\u00e5r s\u00e5 m\u00e5nga bonuskronor f\u00f6r varje kilo apelsiner eller avokado man k\u00f6per, men jag tycker \u00e4nd\u00e5 att det \u00e4r trist. B\u00e5de att en stor kedja k\u00f6r p\u00e5 den h\u00e4r skenheliga r\u00e4dda klimatet- trenden och att det verkar vara s\u00e5 l\u00e4tt f\u00f6r m\u00e5nga att sv\u00e4lja konceptet. Det \u00e4r f\u00f6r enkla po\u00e4ng! Det \u00e4r inte genomt\u00e4nkt.<\/p>\n

Om man \u00e4r en stor akt\u00f6r inom matvaruhandeln och verkligen vill vara med och\u00a0bidra till ett b\u00e4ttre klimat s\u00e5 borde man ist\u00e4llet ge bonuspo\u00e4ng f\u00f6r ink\u00f6p av f\u00f6ljande:<\/p>\n

Mat i s\u00e4song.<\/strong>
\nMat fr\u00e5n Sverige<\/strong>
\nMat fr\u00e5n butikens n\u00e4romr\u00e5de.<\/strong>
\nMat som producerats under r\u00e4ttvisa f\u00f6rh\u00e5llanden.<\/strong><\/p>\n

Kort sagt, s\u00e5dant som Hemk\u00f6p har varit med och verkat f\u00f6r i m\u00e5nga \u00e5r.<\/p>\n

S\u00e5 varf\u00f6r inte? Jo, f\u00f6r att det inte handlar om att r\u00e4dda klimatet i f\u00f6rsta hand. Det handlar om att haka p\u00e5 den gr\u00f6na trenden och f\u00e5 in kunder i butiken samt att f\u00f6rm\u00e5 dem att handla mer.
\nVi m\u00e5ste b\u00f6rja t\u00e4nka till och fatta att det inte r\u00e4cker att k\u00f6pa n\u00e5got som \u00e4r gr\u00f6nt till f\u00e4rgen eller ickeanimaliskt f\u00f6r att g\u00f6ra en insats f\u00f6r klimatet. Vegetariska produkter p\u00e5verkar ocks\u00e5 milj\u00f6n, s\u00e4rskilt om de \u00e4r producerade l\u00e5ngt fr\u00e5n Sverige med metoder som inte \u00e4r okej.<\/p>\n

\"\"<\/p>\n

Jag st\u00f6r mig p\u00e5 det billiga tramsandet runt klimatfr\u00e5gorna och \u00f6nskar mer genuint st\u00e4llningstagande. Som n\u00e4r Hemk\u00f6p en g\u00e5ng i tiden slutade s\u00e4lja \u00e4gg fr\u00e5n burh\u00f6ns till exempel. Eller n\u00e4r de tog st\u00e4llning mot k\u00f6ttf\u00e4rsfusket som p\u00e5gick p\u00e5 \u00e5ttiotalet n\u00e4r man kunde mala utl\u00e4ndsk f\u00e4rs i butikerna och s\u00e4lja den som svensk. Kedjan var \u00e4ven snabb med MSC-certifiering av sina fiskdiskar och tidigt ute med kvalitetss\u00e4kring och uppf\u00f6dningsgaranti p\u00e5 f\u00e4rskt k\u00f6tt. Bra d\u00e4r. Det \u00e4r ju viktigt p\u00e5 riktigt. G\u00f6r mer s\u00e5dant nu ocks\u00e5. Stora grejer. Som att slopa produkter som inte uppfyller de krav som svenska producenter har p\u00e5 sin verksamhet till exempel.<\/p>\n

Det \u00e4r en bra tid nu. Det har aldrig funnits mer att v\u00e4lja p\u00e5 fr\u00e5n svensk matproduktion och vi \u00e4r en k\u00e5r av nyt\u00e4nkande, drivna lantbrukare med stort h\u00e5llbarhetsfokus och goda klimatm\u00e4ssiga f\u00f6ruts\u00e4ttningar. Matvaruhandeln borde l\u00e4gga mindre krut p\u00e5 sm\u00e5tjafs \u00a0som vegobonusar och i st\u00e4llet v\u00e5ga h\u00e5lla fast vid och lyfta de riktigt stora fr\u00e5gorna f\u00f6r milj\u00f6n.
\nViktigast i mitt tycke \u00e4r, inte helt ov\u00e4ntat, svensk mat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ska man bli irriterad f\u00f6r att en stor dagligvarukedja missar m\u00e5let n\u00e4r det g\u00e4ller vilken mat som egentligen \u00e4r klimatsmart? Eller ska man n\u00f6ja sig med att konstatera att det nog handlar mer om att tj\u00e4na pengar \u00e4n att faktiskt g\u00f6ra n\u00e5got f\u00f6r planetens framtid? Eller som ett tredje\u00a0alternativ, ska man vara glad \u00e5t Hemk\u00f6p…<\/p>\n","protected":false},"author":338,"featured_media":226412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[370,3,56,10,6],"yoast_head":"\nMen kom igen Hemk\u00f6p - Nys\u00e4ter lantbruk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogg.atl.nu\/nysater\/2020\/10\/06\/men-kom-igen-hemkop\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Men kom igen Hemk\u00f6p - Nys\u00e4ter lantbruk\" \/>\n<meta property=\"og:description\" content=\"Ska man bli irriterad f\u00f6r att en stor dagligvarukedja missar m\u00e5let n\u00e4r det g\u00e4ller vilken mat som egentligen \u00e4r klimatsmart? Eller ska man n\u00f6ja sig med att konstatera att det nog handlar mer om att tj\u00e4na pengar \u00e4n att faktiskt g\u00f6ra n\u00e5got f\u00f6r planetens framtid? 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