{"id":233303,"date":"2023-02-21T22:51:31","date_gmt":"2023-02-21T21:51:31","guid":{"rendered":"https:\/\/blogg.atl.nu\/nysater\/?p=233303"},"modified":"2023-02-21T22:57:42","modified_gmt":"2023-02-21T21:57:42","slug":"det-har-var-inte-sexigt","status":"publish","type":"post","link":"https:\/\/blogg.atl.nu\/nysater\/2023\/02\/21\/det-har-var-inte-sexigt\/","title":{"rendered":"Det h\u00e4r var inte sexigt"},"content":{"rendered":"

Varf\u00f6r g\u00e5r det inte att vara cool, modern och attraktiv samtidigt som man \u00e4r genuin, sn\u00e4ll och rej\u00e4l? Jag fattar inte? Tydligen \u00e4r det helt om\u00f6jligt n\u00e4r det g\u00e4ller mj\u00f6lk i alla fall.\u00a0<\/strong><\/p>\n

P\u00e5 Coop i Nacksta hittade jag nyligen en proteindryck fr\u00e5n Arla. Den stod d\u00e4r i mejerihyllan och liksom sk\u00e4mdes p\u00e5 kv\u00e4llskvisten. Sj\u00e4lvklart k\u00f6pte jag en och nu undrar jag n\u00e5gra saker helt stilla. Varf\u00f6r har jag aldrig h\u00f6rt talas om den h\u00e4r mj\u00f6lken? Varf\u00f6r trendar den inte p\u00e5 ALLA gym i alla st\u00e4der? Varf\u00f6r pratar ingen om mj\u00f6lk som tr\u00e4ningsdryck ens n\u00e4r den har f\u00e5tt extra protein och h\u00e4llts upp i portionsflaska?<\/p>\n

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Det vi har h\u00e4r en ren produkt med massor av plus. Den \u00e4r l\u00e4ttdrucken (inte \u00f6vers\u00f6tad, slemmig, tr\u00f6gflytande och artificiell som m\u00e5nga andra proteindrycker), lagom stor (500 ml), god (den smakar som vanlig mj\u00f6lk med en l\u00e4tt touch av bl\u00e5b\u00e4r) och \u00e4r troligen mycket, mycket nyttigare \u00e4n konkurrenterna.
\nInneh\u00e5llet best\u00e5r av mj\u00f6lk, mj\u00f6lkprotein, vitamin D och naturliga aromer. Ja just det, laktasenzym ocks\u00e5 eftersom den \u00e4r l\u00e5glaktos. J\u00e4mf\u00f6r detta med andra m\u00e4rken nu. Kolla inneh\u00e5llsf\u00f6rteckningarna lite snabbt. I andra proteindrycker hittar man rad efter rad med olika s\u00f6tningsmedel, stabiliseringsmedel, antioxidationsmedel, salt, smakf\u00f6rst\u00e4rkare, kakaosm\u00f6r och f\u00e4rgmedel.\u00a0Det som \u00e4r n\u00e5gorlunda lika \u00e4r m\u00e4ngden protein och kalorier. Det \u00e4r ungef\u00e4r detsamma hos flera m\u00e4rken. Arla ligger lite l\u00e4gre men d\u00e5 slipper man som sagt tillsatserna ist\u00e4llet.<\/p>\n

S\u00e5 vad \u00e4r det d\u00e5 f\u00f6r fel? Varf\u00f6r ser man inte den h\u00e4r drycken ens hos folkliga Friskis och Svettis? Jo, jag tror jag vet. Den \u00e4r s\u00e5 sjukt osexig!<\/p>\n

\"\"<\/p>\n

N\u00e4men p\u00e5 riktigt, vem t\u00e4nker tr\u00e4ning, styrka, fitness och gl\u00e4nsande muskler n\u00e4r man ser den h\u00e4r pappkartongen? Det enda man visualiserar \u00e4r ju Skoljoggen -94.<\/p>\n

Varf\u00f6r \u00e4r det s\u00e5 sv\u00e5rt att lyfta lantbrukets fantastiska produkter och se till att de f\u00e5r den kred de f\u00f6rtj\u00e4nar bland konsumenterna? Det \u00e4r ju rena livsmedel, klimatsmarta och naturliga. Det borde kunna vara hur hett som helst nu n\u00e4r alla ska vara s\u00e5 medvetna? Men nej, mj\u00f6lk, och f\u00f6r den delen k\u00f6tt ocks\u00e5, \u00e4r bara gammaldags och tr\u00e5kigt. N\u00e5got man inte t\u00f6rs marknadsf\u00f6ra utan att samtidigt be om urs\u00e4kt f\u00f6r allt och ingenting.<\/p>\n

Kom igen Arla. Designa en fr\u00e4schare flaska nu, hitta ett typsnitt som inte liknar en instruktionsbok f\u00f6r \u00e5kgr\u00e4sklippare och k\u00f6p in lite reklam via n\u00e5gra coola tr\u00e4ningsinfluencers i varierande \u00e5ldrar. Ge mig lite hud, svett och pump f\u00f6r fan. Visa var sk\u00e5pet ska st\u00e5 och boxa in mj\u00f6lken i konsumenternas trendk\u00e4nsliga egon.<\/p>\n

Under tiden f\u00e5r vi v\u00e4l g\u00e5 omkring och halsa ur en s\u00e5dan h\u00e4r papperstermos. F\u00f6r jag tycker verkligen att man ska testa den h\u00e4r drycken om man vill ha ett n\u00e4ringsrikt proteintillskott exempelvis efter tr\u00e4ning. Den \u00e4r god, nyttig och svensk, \u00e4ven om den tyv\u00e4rr \u00e4r l\u00e5ngt ifr\u00e5n sexig.<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Varf\u00f6r g\u00e5r det inte att vara cool, modern och attraktiv samtidigt som man \u00e4r genuin, sn\u00e4ll och rej\u00e4l? Jag fattar inte? Tydligen \u00e4r det helt om\u00f6jligt n\u00e4r det g\u00e4ller mj\u00f6lk i alla fall.\u00a0 P\u00e5 Coop i Nacksta hittade jag nyligen en proteindryck fr\u00e5n Arla. Den stod d\u00e4r i mejerihyllan och liksom sk\u00e4mdes p\u00e5 kv\u00e4llskvisten. Sj\u00e4lvklart…<\/p>\n","protected":false},"author":338,"featured_media":233309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,1],"tags":[112,56,114,6],"yoast_head":"\nDet h\u00e4r var inte sexigt - Nys\u00e4ter lantbruk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogg.atl.nu\/nysater\/2023\/02\/21\/det-har-var-inte-sexigt\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Det h\u00e4r var inte sexigt - Nys\u00e4ter lantbruk\" \/>\n<meta property=\"og:description\" content=\"Varf\u00f6r g\u00e5r det inte att vara cool, modern och attraktiv samtidigt som man \u00e4r genuin, sn\u00e4ll och rej\u00e4l? Jag fattar inte? Tydligen \u00e4r det helt om\u00f6jligt n\u00e4r det g\u00e4ller mj\u00f6lk i alla fall.\u00a0 P\u00e5 Coop i Nacksta hittade jag nyligen en proteindryck fr\u00e5n Arla. Den stod d\u00e4r i mejerihyllan och liksom sk\u00e4mdes p\u00e5 kv\u00e4llskvisten. 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