{"id":1021,"date":"2019-09-16T13:42:04","date_gmt":"2019-09-16T11:42:04","guid":{"rendered":"https:\/\/blogg.atl.nu\/sodradylta\/?p=1021"},"modified":"2019-09-16T15:31:30","modified_gmt":"2019-09-16T13:31:30","slug":"kronfagel-har-gjort-en-oatly","status":"publish","type":"post","link":"https:\/\/blogg.atl.nu\/sodradylta\/2019\/09\/16\/kronfagel-har-gjort-en-oatly\/","title":{"rendered":"Kronf\u00e5gel har gjort en Oatly"},"content":{"rendered":"<p>Kronf\u00e5gels nya reklamkampanj lyder: <em>\u201dOm alla som l\u00e4ser det h\u00e4r v\u00e4ljer kyckling i st\u00e4llet f\u00f6r n\u00f6tk\u00f6tt en enda g\u00e5ng, \u00e4r det som att kompensera f\u00f6r 14 l\u00e5ngflygningar med jumbojet. G\u00f6r n\u00e5got enkelt f\u00f6r klimatet i kv\u00e4ll\u201d.<\/em><\/p>\n<p>Att g\u00f6ra en Oatly har blivit synonymt med att agera ytterst smakl\u00f6st mot sina leverant\u00f6rer samtidigt som man sm\u00e4dar konkurrerande produkter. Nu har Kronf\u00e5gel, som \u00e4r ett varum\u00e4rke inom f\u00f6retaget Scandi Standard som bland annat s\u00e4ljer svensk kyckling, gjort just det.<\/p>\n<p>Jag uppm\u00e4rksammades av Kronf\u00e5gels \u201dnegative campaign\u201d av flera goda v\u00e4nner som bor och verkar i Stockholm. De f\u00e5r naturligtvis k\u00f6ra vilka kampanjer de vill och vi andra f\u00e5r naturligtvis ha synpunkter, vilket jag har.\u00a0<span>\u00a0<\/span><span>\u00a0<\/span><\/p>\n<ul>\n<li>Det verkar som om man inriktar sin kampanj i storst\u00e4derna. Tydligen tror Kronf\u00e5gel att stockholmare \u00e4r lite dummare och mer l\u00e4ttp\u00e5verkade, ungef\u00e4r samma strategi som restaurangkedjan Max k\u00f6r. Det tror inte jag. Allt fler storstadsbor f\u00f6rst\u00e5r att all produktion av det vi \u00e4ter h\u00e4nger ihop i ett invecklat system. F\u00f6rdumma inte m\u00e4nniskor, det gillar inte folk.<\/li>\n<li>Kycklingar \u00e4ter protein som m\u00e4nniskor kan sm\u00e4lta medan kossor \u00e4ter gr\u00e4s som m\u00e4nniskor inte kan sm\u00e4lta. Dessutom kommer det ut mindre f\u00f6r m\u00e4nniskor sm\u00e4ltbart protein fr\u00e5n kycklingarna \u00e4n vad man stoppar in i kycklingen. S\u00e5 \u00e4r det inte med kossor. De g\u00e5r p\u00e5 \u00e4ngen och omvandlar gr\u00e4s till \u00e4tbara grejer. Det gillar folk.<\/li>\n<li>Kronf\u00e5gel backar och tillm\u00f6tesg\u00e5r den lilla grupp av personer som inte vill att man ska d\u00f6da och \u00e4ta djur. Ju st\u00f6rre djur desto st\u00f6rre brott. De lindar in sin retorik i olika typer av \u201dgr\u00f6na\u201d paket som g\u00e5r ut p\u00e5 att vi alla kommer att d\u00f6 om vi inte g\u00f6r som de s\u00e4ger. I st\u00e4llet f\u00f6r att med rak rygg st\u00e5 upp f\u00f6r svenskt lantbruk v\u00e4ljer Kronf\u00e5gel att huka sig f\u00f6r att tj\u00e4na en krona extra. Andra kampanjer f\u00f6r k\u00f6tt\u00e4tandet har haft modet och \u00e4rligheten att backa k\u00f6ttproduktion. S\u00e5nt gillar folk.<\/li>\n<li>Genom kampanjen \u00e4r det l\u00e4tt att tro att n\u00f6tk\u00f6ttsproducenter och f\u00e5gelproducenter tittar snett p\u00e5 varandra. S\u00e5 \u00e4r inte fallet. Vi \u00e4r alla inom samma bransch och i den verkliga konfliktlinjen st\u00e5r vi p\u00e5 samma sida. Den som f\u00f6respr\u00e5kar en brukad natur d\u00e4r det \u00e4r okej att \u00e4ta k\u00f6tt mot de som har en uppfattning som \u00e4r tv\u00e4rt emot. Kronf\u00e5gel g\u00f6r sig till l\u00f6jliga nickedockor i f\u00f6r detta \u201drewilding\u201d g\u00e4ng. S\u00e5nt gillar inte folk.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1032\" src=\"https:\/\/blogg.atl.nu\/sodradylta\/wp-content\/uploads\/sites\/33\/2019\/09\/Sk\u00e4rmavbild-2019-09-16-kl.-11.22.48.png\" alt=\"\" width=\"480\" height=\"808\" srcset=\"https:\/\/blogg.atl.nu\/sodradylta\/wp-content\/uploads\/sites\/33\/2019\/09\/Sk\u00e4rmavbild-2019-09-16-kl.-11.22.48.png 480w, https:\/\/blogg.atl.nu\/sodradylta\/wp-content\/uploads\/sites\/33\/2019\/09\/Sk\u00e4rmavbild-2019-09-16-kl.-11.22.48-178x300.png 178w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00c4t vad du vill<\/h2>\n<p>Min ing\u00e5ng, vilken har st\u00f6d i IPCC, \u00e4ven om jag inte tycker att man ska lita p\u00e5 deras rapport, \u00e4r att svenskt lantbruk \u00e4r \u00e5tminstone klimatneutralt och att jag d\u00e4rmed \u00e4ter precis vad jag vill. Jag \u00e4r rej\u00e4lt tr\u00f6tt p\u00e5 de som talar om f\u00f6r mig, med klimatargument som grund, vad jag ska g\u00f6ra och inte.<\/p>\n<p>F\u00f6r egen del kommer jag ut\u00f6va min konsumentmakt och jag tror nog att Kronf\u00e5gel inte f\u00e5r n\u00e5got st\u00f6rre uppsving p\u00e5 f\u00f6rs\u00e4ljningen genom att baktala andra, f\u00f6rdumma m\u00e4nniskor och f\u00f6rl\u00f6jliga sig sj\u00e4lv. Man kan ju hoppas p\u00e5 att vi i en framtid f\u00e5r f\u00f6retag med anst\u00e4llda m\u00e4nniskor inom lantbrukssektorn, inklusive f\u00f6r\u00e4dlingskedjorna, som st\u00e5r upp f\u00f6r lantbrukets produktion att vi slipper \u00e4ngsliga marknadschefer och deras veganpolare p\u00e5 reklambyr\u00e5erna. S\u00e5nt gillar folk.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4\" aria-describedby=\"caption-attachment-4\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"size-large wp-image-4\" src=\"https:\/\/blogg.atl.nu\/sodradylta\/wp-content\/uploads\/sites\/33\/2018\/10\/rickard-axdorff-blogg01-1024x234.jpg\" alt=\"\" width=\"1024\" height=\"234\" srcset=\"https:\/\/blogg.atl.nu\/sodradylta\/wp-content\/uploads\/sites\/33\/2018\/10\/rickard-axdorff-blogg01-1024x234.jpg 1024w, https:\/\/blogg.atl.nu\/sodradylta\/wp-content\/uploads\/sites\/33\/2018\/10\/rickard-axdorff-blogg01-300x69.jpg 300w, https:\/\/blogg.atl.nu\/sodradylta\/wp-content\/uploads\/sites\/33\/2018\/10\/rickard-axdorff-blogg01-768x176.jpg 768w, https:\/\/blogg.atl.nu\/sodradylta\/wp-content\/uploads\/sites\/33\/2018\/10\/rickard-axdorff-blogg01.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-4\" class=\"wp-caption-text\">Jag heter Rickard Axdorff, tack!<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Kronf\u00e5gels nya reklamkampanj lyder: \u201dOm alla som l\u00e4ser det h\u00e4r v\u00e4ljer kyckling i st\u00e4llet f\u00f6r n\u00f6tk\u00f6tt en enda g\u00e5ng, \u00e4r det som att kompensera f\u00f6r 14 l\u00e5ngflygningar med jumbojet. G\u00f6r n\u00e5got enkelt f\u00f6r klimatet i kv\u00e4ll\u201d. Att g\u00f6ra en Oatly har blivit synonymt med att agera ytterst smakl\u00f6st mot sina leverant\u00f6rer samtidigt som man sm\u00e4dar&#8230;<\/p>\n","protected":false},"author":351,"featured_media":1023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[7,76,75],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kronf\u00e5gel har gjort en Oatly - S\u00f6dra Dylta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogg.atl.nu\/sodradylta\/2019\/09\/16\/kronfagel-har-gjort-en-oatly\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kronf\u00e5gel har gjort en Oatly - S\u00f6dra Dylta\" \/>\n<meta property=\"og:description\" content=\"Kronf\u00e5gels nya reklamkampanj lyder: \u201dOm alla som l\u00e4ser det h\u00e4r v\u00e4ljer kyckling i st\u00e4llet f\u00f6r n\u00f6tk\u00f6tt en enda g\u00e5ng, \u00e4r det som att kompensera f\u00f6r 14 l\u00e5ngflygningar med jumbojet. 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