Undrar om Kronf\u00e5gels kunder vet att det \u00e4r b\u00e4ttre att \u00e4ta kycklingfoder direkt i st\u00e4llet f\u00f6r \u00e4ta kycklingen. H\u00e4lften av proteinet som stoppas in i kycklingen \u00e5ker rakt igenom och blir f\u00e5gelbajs. Hur klimatsmart \u00e4r det tror ni?<\/p>\n
Jag borde egentligen kolla till f\u00e5ren och fixa med g\u00f6dseln men jag \u00f6versk\u00f6ljts av fakta, synpunkter och ber\u00f6m r\u00f6rande belysningen \u00f6ver Kronf\u00e5gels st\u00f6rsta reklamkampanj n\u00e5gonsin. Den kampanjen som g\u00e5r ut p\u00e5 att smutskasta sina leverant\u00f6rer och baktala konkurrenterna med klimatfr\u00e5gan som slagtr\u00e4. Det kallas ”att g\u00f6ra en Oatly” i dagligt tal. Kronf\u00e5gel vill i sin kampanj att vardagsm\u00e4nniskan ska \u00e4ta kyckling i st\u00e4llet f\u00f6r kossa. Men matproduktion \u00e4r komplex.<\/p>\n
<\/h2>\n
”Om alla som l\u00e4ser det h\u00e4r v\u00e4ljer att \u00e4ta n\u00f6tk\u00f6tt i st\u00e4llet f\u00f6r Kronf\u00e5gel en enda g\u00e5ng minskas avskogningen med 300 procent”\u00a0<\/em><\/h2>\n
<\/h3>\n
R\u00e4dda jordens lunga, \u00e4t n\u00f6tk\u00f6tt i st\u00e4llet f\u00f6r kyckling<\/h3>\n
S\u00e5 skulle en slogan f\u00f6r exempelvis charkf\u00f6retaget Scan l\u00e5ta. F\u00f6r l\u00e5t oss exempelvis titta p\u00e5 en aspekt av matproduktion f\u00f6r humanbruk. Avverkningen av v\u00e4rldens regnskogar som omvandlas till \u00e5kermark f\u00f6r att odla soja. Till skillnad fr\u00e5n kossor som \u00e4ter gr\u00e4s som m\u00e4nniskor inte kan sm\u00e4lta \u00e4ter kycklingar under sina 36 \u201dlevnadsglada\u201d dagar protein som m\u00e4nniskor skulle kunna \u00e4ta direkt. H\u00e4lften av den protein som stoppas i kycklingen \u00e5ker ut med bajset, h\u00e4lften. N\u00f6tk\u00f6tt och mj\u00f6lk d\u00e4remot ger mer \u00e4tbart protein \u00e4n vad du stoppar in i kossorna. Tittar man sen p\u00e5 hur mycket sojaprotein som g\u00e5r \u00e5t till att producera kycklingk\u00f6tt (575 gram soja per kilo kycklingk\u00f6tt)\u00a0<\/span>och j\u00e4mf\u00f6r det med n\u00f6tk\u00f6tt (175 gram soja per kilo n\u00f6tk\u00f6tt)\u00a0<\/span>finner man att f\u00f6r varje g\u00e5ng man \u00e4ter n\u00f6tk\u00f6tt i st\u00e4llet f\u00f6r kyckling s\u00e5 r\u00e4ddar jordens lunga, regnskogen. \u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n
<\/p>\n
<\/p>\n
K\u00e4nn ingen k\u00f6ttskam<\/h2>\n
\u00c4t vad du vill och du beh\u00f6ver inte k\u00e4nna den \u201d k\u00f6ttskam\u201d som Kronf\u00e5gels med flera r\u00e4ddh\u00e5gsna PR-personer p\u00e5dyvlar folk \u00f6ver huvud taget. Detta g\u00e4ller i alla fall s\u00e5 l\u00e4nge man \u00e4ter svenskt. Jag har f\u00f6r d\u00e5lig koll p\u00e5 resten av v\u00e4rldens k\u00f6ttproduktion f\u00f6r att ge n\u00e5gra andra r\u00e5d. Av all v\u00e4rldens utsl\u00e4pp av v\u00e4xthusgaser st\u00e5r jordbruk, skogsbruk och annan markanv\u00e4ndning sammantaget f\u00f6r s\u00e5 lite som 1,5 procent, en felr\u00e4kning fr\u00e5n noll. Det \u00e4r ju fantastiskt!<\/p>\n
<\/p>\n
Tappat markkontakten<\/h2>\n
Jag tror att allt fler m\u00e4nniskor har tappat markkontakten med landsbygden och lantbruksn\u00e4ringen. De umg\u00e5s med varandra i slutna rum och lyssnar d\u00e4r till olika typer av domedagsprofeter och d\u00e5 kommer paniken krypande. Kronf\u00e5gel, Oatly och Max \u00e4r n\u00e5gra exempel. F\u00f6r att inte jorden ska g\u00e5 under om n\u00e5gra \u00e5r vill de d\u00e5 uppfostra oss andra som \u201dinget begriper\u201d.<\/p>\n
N\u00e4, nu kaffe och sen f\u00e5ren. \u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\nJag heter Rickard Axdorff, tack!<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"
Undrar om Kronf\u00e5gels kunder vet att det \u00e4r b\u00e4ttre att \u00e4ta kycklingfoder direkt i st\u00e4llet f\u00f6r \u00e4ta kycklingen. H\u00e4lften av proteinet som stoppas in i kycklingen \u00e5ker rakt igenom och blir f\u00e5gelbajs. Hur klimatsmart \u00e4r det tror ni? Jag borde egentligen kolla till f\u00e5ren och fixa med g\u00f6dseln men jag \u00f6versk\u00f6ljts av fakta, synpunkter och…<\/p>\n","protected":false},"author":351,"featured_media":1044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[7,40,46,77],"yoast_head":"\n
Kycklingfoder p\u00e5 fredag... - S\u00f6dra Dylta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogg.atl.nu\/sodradylta\/2019\/09\/18\/radda-regnskogen-at-inte-kyckling\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kycklingfoder p\u00e5 fredag... - S\u00f6dra Dylta\" \/>\n<meta property=\"og:description\" content=\"Undrar om Kronf\u00e5gels kunder vet att det \u00e4r b\u00e4ttre att \u00e4ta kycklingfoder direkt i st\u00e4llet f\u00f6r \u00e4ta kycklingen. H\u00e4lften av proteinet som stoppas in i kycklingen \u00e5ker rakt igenom och blir f\u00e5gelbajs. Hur klimatsmart \u00e4r det tror ni? 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<\/p>\n![\"\"](\"https:\/\/blogg.atl.nu\/sodradylta\/wp-content\/uploads\/sites\/33\/2018\/10\/rickard-axdorff-blogg01-1024x234.jpg\")