{"id":1128,"date":"2019-10-15T09:53:21","date_gmt":"2019-10-15T07:53:21","guid":{"rendered":"https:\/\/blogg.atl.nu\/sodradylta\/?p=1128"},"modified":"2019-10-15T09:59:17","modified_gmt":"2019-10-15T07:59:17","slug":"underbara-agria","status":"publish","type":"post","link":"https:\/\/blogg.atl.nu\/sodradylta\/2019\/10\/15\/underbara-agria\/","title":{"rendered":"Underbara Agria"},"content":{"rendered":"

Jag kommer in fr\u00e5n f\u00e5ren och har ett meddelande p\u00e5 Facebook fr\u00e5n en v\u00e4n. Har du sett Agria:s reklamfilm? Jag blir kallsvettig. Efter haverierna fr\u00e5n Kronf\u00e5gel, SVT, Max, Oatly ska nu fler sp\u00e4da p\u00e5 begreppet #bondeskam?<\/p>\n

 <\/p>\n

Tv\u00e4rtom<\/h2>\n

Till min f\u00f6rv\u00e5ning \u00e4r det precis tv\u00e4rt om! Agria har f\u00f6rst\u00e5tt s\u00e5 mycket mer. Reklamfilmen s\u00e4tter fingret p\u00e5 ett antal bondeetablerade sanningar p\u00e5 landsbygden, S\u00f6dert\u00f6rn exkluderar, som \u00f6vriga samh\u00e4llet missat. Sanningar som att vi m\u00e4nniskor lever i symbios med v\u00e5ra djur och inte minst kossor, kossornas planet \u00e4r p\u00e5 riktigt, det g\u00e5r inte att odla spannm\u00e5l \u00f6verallt, bajs fr\u00e5n djur \u00e4r en grundl\u00e4ggande faktor f\u00f6r h\u00e5llbara lantbruk och m\u00e5nga vare sig vill eller kan \u00f6verleva p\u00e5 sallad eller havrepuffar. Man f\u00e5r en k\u00e4nsla, helt riktigt, att svenska b\u00f6nder \u00e4r de som b\u00e4st vet hur man bedriver lantbruk. S\u00e5 himla bra jobbat Agria. Det handlar om h\u00e5llbart p\u00e5 riktigt.<\/p>\n

\"\"<\/p>\n

Kunskapsf\u00f6rmedling<\/h2>\n

Hur vi beskriver och dokumenterar landsbygden och dess f\u00f6ruts\u00e4ttningar \u00e4r viktigt i den m\u00e5n n\u00e5gon utanf\u00f6r den \u00e4r intresserad. Vad vi g\u00f6r inom \u201dmediabranschen\u201d \u00e4r av vikt och d\u00e5 beh\u00f6ver man baskunskap f\u00f6r folkbildande om man vill beskriva sant och relevant i stort. Allt fler verkar sakna den f\u00f6rm\u00e5gan. Jag hoppas nu verkligen att vardagsm\u00e4nniskor, personer med mediala plattformar och andra f\u00f6retagare med koppling till landsbygden tar till sig inneh\u00e5llet och budskapet i denna reklamfilm och sprider klokskapen vidare.<\/p>\n

Fr\u00e5n filmen<\/h2>\n

Fr\u00e5n filmen om lantbruksfamiljen Pettersson:
\n\u201d\u2026 alltid fascinerats av samspelet mellan djur och m\u00e4nniska, vi \u00e4r faktiskt en f\u00f6ruts\u00e4ttning f\u00f6r varandra\u2026\u201d\u2026<\/em>
\n\u201dvi \u00e4r v\u00e4ldigt m\u00e5na om djuren h\u00e4r i Sverige, i f\u00f6rsta hand ska de m\u00e5 bra, i m\u00e5nga andra l\u00e4nder \u00e4r det produkten som \u00e4r det viktigaste, men vi lever ju i Sverige med den tron att m\u00e5r djuren bra s\u00e5 levererar de ocks\u00e5\u2026\u201d<\/em><\/p>\n

H\u00e4r kan du se den film som s\u00e5 m\u00e5nga andra borde gjort.\u00a0https:\/\/youtu.be\/hzrtmy7FYfM<\/a><\/p>\n

\u00a0<\/span><\/p>\n

\"\"
Jag heter Rickard Axdorff, tack!<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Jag kommer in fr\u00e5n f\u00e5ren och har ett meddelande p\u00e5 Facebook fr\u00e5n en v\u00e4n. Har du sett Agria:s reklamfilm? Jag blir kallsvettig. Efter haverierna fr\u00e5n Kronf\u00e5gel, SVT, Max, Oatly ska nu fler sp\u00e4da p\u00e5 begreppet #bondeskam?   Tv\u00e4rtom Till min f\u00f6rv\u00e5ning \u00e4r det precis tv\u00e4rt om! Agria har f\u00f6rst\u00e5tt s\u00e5 mycket mer. Reklamfilmen s\u00e4tter fingret…<\/p>\n","protected":false},"author":351,"featured_media":1130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[84,7,85],"yoast_head":"\nUnderbara Agria - S\u00f6dra Dylta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogg.atl.nu\/sodradylta\/2019\/10\/15\/underbara-agria\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Underbara Agria - S\u00f6dra Dylta\" \/>\n<meta property=\"og:description\" content=\"Jag kommer in fr\u00e5n f\u00e5ren och har ett meddelande p\u00e5 Facebook fr\u00e5n en v\u00e4n. Har du sett Agria:s reklamfilm? Jag blir kallsvettig. 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