{"id":1459,"date":"2022-12-22T20:31:56","date_gmt":"2022-12-22T19:31:56","guid":{"rendered":"https:\/\/blogg.atl.nu\/utbobloggen\/?p=1459"},"modified":"2022-12-22T20:31:56","modified_gmt":"2022-12-22T19:31:56","slug":"boxholms-osten","status":"publish","type":"post","link":"https:\/\/blogg.atl.nu\/utbobloggen\/2022\/12\/22\/boxholms-osten\/","title":{"rendered":"Boxholms-osten"},"content":{"rendered":"

Som uppvuxen i norra \u00d6sterg\u00f6tland p\u00e5 gr\u00e4nsen till N\u00e4rke \u00e4r det inte s\u00e5 mycket jag f\u00f6rknippar med s\u00f6dra \u00d6sterg\u00f6tland.<\/p>\n

Och det \u00e4r v\u00e4l d\u00e4rf\u00f6r jag \u00e4lskar \u00d6sterg\u00f6tland!<\/p>\n

I hissen i ett hotell i Norrk\u00f6ping finns det en r\u00f6st som s\u00e4ger ”Nu \u00e4 du i receptjonen, d\u00f6”<\/em><\/p>\n

Bara det!<\/p>\n

Och s\u00e5 \u00c5tvidabergs FF och Kopparvallen! Wow!<\/p>\n

Och n\u00e5gra scoutl\u00e4ger.<\/p>\n

Och s\u00e5 Boxholms-osten!<\/p>\n

Som nu hamnat i domstol.<\/p>\n

Det h\u00e4r sistn\u00e4mnda \u00e4r en r\u00f6rig historia som \u00e4r alltf\u00f6r l\u00e5ng f\u00f6r att \u00e5terge, men som i grunden handlar om en god och fet och gr\u00e4ddig ost som tillverkades i det lilla samh\u00e4llet Boxholm i s\u00f6dra \u00d6sterg\u00f6tland.<\/p>\n

Och som ocks\u00e5 \u00e4r en ganska skaml\u00f6s historia om stor mot liten entrepren\u00f6r.<\/p>\n

D\u00e4r \u00e4garen Arla\u00a0lade ner mejeriet i Boxholm och flyttade produktionen av Boxholms-osten till \u00d6stersund. Det var s\u00e4kert rationellt och klokt, men det finns \u00e4nd\u00e5 ett problem med att g\u00f6ra ost i J\u00e4mtland och att marknadsf\u00f6ra osten med ett varum\u00e4rke fr\u00e5n s\u00f6dra \u00d6sterg\u00f6tland.<\/p>\n

I synnerhet som ett kreativt lokalt f\u00f6retag \u2013 \u201dGlada bonden\u201d \u2013 envisades med att forts\u00e4tta tillverka ost p\u00e5 plats och kalla den \u201d\u00c4kta Boxholms\u201d.<\/p>\n

Man kan v\u00e4l s\u00e4ga att den lokala Boxholms-opinionen inte direkt stod p\u00e5 Arlas sida,<\/p>\n

Kunde de inte ha f\u00e5tt g\u00f6ra det \u00e4nd\u00e5?<\/p>\n

Nej, d\u00e5 gick Arla till domstol och har nu i Patent- och Marknadsdomstolen lyckats trycka till \u201dGlada Bonden\u201d, s\u00e5 att man lokalt inte f\u00e5r h\u00e5lla p\u00e5 och marknadsf\u00f6ra ost under varum\u00e4rken som \u201d\u00c4kta Boxholms\u201d.<\/p>\n

R\u00e4ttsligt sett \u00e4r domen s\u00e4kert helt korrekt.<\/p>\n

Jag gillar Arla.<\/p>\n

Men \u00e4r det h\u00e4r ett bra s\u00e4tt att bygga Arlas varum\u00e4rke?<\/p>\n

– Vi hoppas att vi kan l\u00e4gga det h\u00e4r bakom oss nu<\/em> s\u00e4ger Arlas chefsjurist.<\/p>\n

Verkligen?<\/p>\n

D\u00e4r stor k\u00f6r \u00f6ver liten. Utifr\u00e5n sin marknadsposition.<\/p>\n

Vem vill k\u00f6pa Arlas \u201dBoxholms-ost\u201d efter det h\u00e4r?<\/p>\n

Kund-, \u00e4gar-, PR- och opinionsm\u00e4ssigt, \u00e4r det h\u00e4r r\u00e4tt kasst jobbat, Arla.<\/p>\n

Hade det inte varit enklare att bara sl\u00e4ppa p\u00e5 prestigen och ett varum\u00e4rke som ni \u00e4nd\u00e5 redan klantat bort?<\/p>\n","protected":false},"excerpt":{"rendered":"

Som uppvuxen i norra \u00d6sterg\u00f6tland p\u00e5 gr\u00e4nsen till N\u00e4rke \u00e4r det inte s\u00e5 mycket jag f\u00f6rknippar med s\u00f6dra \u00d6sterg\u00f6tland. Och det \u00e4r v\u00e4l d\u00e4rf\u00f6r jag \u00e4lskar \u00d6sterg\u00f6tland! I hissen i ett hotell i Norrk\u00f6ping finns det en r\u00f6st som s\u00e4ger ”Nu \u00e4 du i receptjonen, d\u00f6” Bara det! Och s\u00e5 \u00c5tvidabergs FF och Kopparvallen! Wow!…<\/p>\n","protected":false},"author":359,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nBoxholms-osten - Utbobloggen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogg.atl.nu\/utbobloggen\/2022\/12\/22\/boxholms-osten\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boxholms-osten - Utbobloggen\" \/>\n<meta property=\"og:description\" content=\"Som uppvuxen i norra \u00d6sterg\u00f6tland p\u00e5 gr\u00e4nsen till N\u00e4rke \u00e4r det inte s\u00e5 mycket jag f\u00f6rknippar med s\u00f6dra \u00d6sterg\u00f6tland. Och det \u00e4r v\u00e4l d\u00e4rf\u00f6r jag \u00e4lskar \u00d6sterg\u00f6tland! 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