{"id":2674,"date":"2026-02-10T21:31:54","date_gmt":"2026-02-10T20:31:54","guid":{"rendered":"https:\/\/blogg.atl.nu\/utbobloggen\/?p=2674"},"modified":"2026-02-10T21:31:54","modified_gmt":"2026-02-10T20:31:54","slug":"atl-en-klickraket-och-makthavare","status":"publish","type":"post","link":"https:\/\/blogg.atl.nu\/utbobloggen\/2026\/02\/10\/atl-en-klickraket-och-makthavare\/","title":{"rendered":"ATL \u2013 en klickraket och makthavare?"},"content":{"rendered":"<p>Hej d\u00e4r ATL-l\u00e4sare!<\/p>\n<p><em><span style=\"text-decoration: underline\">F\u00f6rst en liten l\u00e4svarning:<\/span> Det h\u00e4r inl\u00e4gget kan verka lite inst\u00e4llsamt fr\u00e5n mig som bloggare hos och uppdragstagare till ATL. Det \u00e4r inte meningen, s\u00e5 ta det f\u00f6r vad det \u00e4r.<\/em><\/p>\n<p>Men \u00e4nd\u00e5 &#8211; l\u00e4s vidare om du vill!<\/p>\n<p>Det kanske inte blev den mest klickade artikeln p\u00e5 atl.nu (vad vet jag?), men den \u00e4r v\u00e4rd att uppm\u00e4rksamma. Om att ATL av \u201dMedieakademin\u201d i sin \u201dMediebarometer\u201d <span style=\"text-decoration: underline\"><em><a href=\"https:\/\/www.atl.nu\/atl-klattrar-i-maktbarometern-sveriges-tredje-maktigaste-ekonomimedier\">utsett ATL till ett av landets m\u00e4ktigaste ekonomimedier.<\/a><\/em><\/span><\/p>\n<p>Det \u00e4r stort \u2013 och bra jobbat av ATL-redaktionen!<\/p>\n<p>I den del av mitt liv som inte handlar om jord och skog, s\u00e5 h\u00e5ller jag p\u00e5 med medier och medief\u00f6retag och d\u00e4r \u00e4r den h\u00e4r Medieakademin och dess Mediebarometer inte n\u00e5gon \u201dKalle-Anka-unders\u00f6kning\u201d utan en respekterad institution.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-2675\" src=\"https:\/\/blogg.atl.nu\/utbobloggen\/wp-content\/uploads\/sites\/39\/2026\/02\/0-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/blogg.atl.nu\/utbobloggen\/wp-content\/uploads\/sites\/39\/2026\/02\/0-300x225.jpg 300w, https:\/\/blogg.atl.nu\/utbobloggen\/wp-content\/uploads\/sites\/39\/2026\/02\/0-1024x768.jpg 1024w, https:\/\/blogg.atl.nu\/utbobloggen\/wp-content\/uploads\/sites\/39\/2026\/02\/0-768x576.jpg 768w, https:\/\/blogg.atl.nu\/utbobloggen\/wp-content\/uploads\/sites\/39\/2026\/02\/0.jpg 1128w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><em>Samtidigt kan jag ibland bli lite tr\u00f6tt p\u00e5 medier och tycka att det \u00e4r sk\u00f6nt med lite distans.<\/em><\/p>\n<p>Men den h\u00e4r bed\u00f6mningen fr\u00e5n Medieakademin handlar inte bara om nog s\u00e5 viktiga artiklar om kn\u00e4rotsf\u00f6rbud och plockhuggning vs kalhyggen och EU-regleringar. Utan om att ocks\u00e5 belysa dessa fr\u00e5gor fr\u00e5n skilda utg\u00e5ngspunkter.<\/p>\n<p>F\u00f6r med makt f\u00f6ljer ansvar. Och makt ska ifr\u00e5gas\u00e4ttas.<\/p>\n<p>Men ocks\u00e5 om de gr\u00f6na n\u00e4ringarna \u2013 med allt det d\u00e4r tillsammans. Och hur ATL &#8211; som ocks\u00e5 har makt &#8211; lyfter dem allihop bra och dess vidare betydelse f\u00f6r samh\u00e4llsekonomin. Och d\u00e4rtill ATL som opinionsbildare.<\/p>\n<p>Ibland blir jag arg och uppr\u00f6rd \u00f6ver artiklar i ATL. H\u00e5ller inte med. Men det \u00e4r just det som \u00e4r bra. Och f\u00e5r mig att l\u00e4sa vidare. Vilken tr\u00e5kig tidning ATL skulle vara om du bara h\u00f6ll med om alltihop!<\/p>\n<p>S\u00e5 den h\u00e4r topplaceringen \u00e4r ett gott betyg till s\u00e5v\u00e4l ATL som dig som engagerad ATL-l\u00e4sare!<\/p>\n<p>Nu l\u00e4ser vi vidare!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hej d\u00e4r ATL-l\u00e4sare! F\u00f6rst en liten l\u00e4svarning: Det h\u00e4r inl\u00e4gget kan verka lite inst\u00e4llsamt fr\u00e5n mig som bloggare hos och uppdragstagare till ATL. Det \u00e4r inte meningen, s\u00e5 ta det f\u00f6r vad det \u00e4r. Men \u00e4nd\u00e5 &#8211; l\u00e4s vidare om du vill! Det kanske inte blev den mest klickade artikeln p\u00e5 atl.nu (vad vet jag?),&#8230;<\/p>\n","protected":false},"author":359,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ATL \u2013 en klickraket och makthavare? - Utbobloggen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogg.atl.nu\/utbobloggen\/2026\/02\/10\/atl-en-klickraket-och-makthavare\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ATL \u2013 en klickraket och makthavare? - Utbobloggen\" \/>\n<meta property=\"og:description\" content=\"Hej d\u00e4r ATL-l\u00e4sare! 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